China's first esports-themed digital art hotel—Wanfei Hotel | Tencent TiMi Digital Entertainment Space, co-created through strategic collaboration between Tencent TiMi Esports and Ouyu Technology, pioneers the deep integration of esports IP and smart technologies into commercial travel spaces. As an industry-leading digital experience hotel, the project constructs an immersive entertainment-social hub for Gen Z consumers through blended physical-digital environments.
The lobby features a signature "Red-Blue Twin Dragons" digital art installation crafted from aerospace-grade metal materials and holographic projection technology. Its dynamic lighting system senses guests' movements in real-time, generating personalized interactive visuals through AI algorithms. A triple-height atrium houses a 270-degree wraparound LED mega-screen powered by Tencent TiMi's exclusive esports content library, creating phygital visual spectacles. Guest rooms incorporate motion-sensing control systems, enabling gesture-command operations for ambient lighting and entertainment.
Breaking from conventional business travel norms, the project innovatively merges "esports + art + technology": Professional esports pods, digital art galleries, and immersive mystery-solving zones coexist with social loft suites featuring multi-screen interactive systems, catering to hybrid needs from corporate meetings to gaming tournaments. Leveraging Tencent's esports big data, the hotel dynamically refreshes themed content to ensure novel digital experiences with every stay.
"We transcend traditional hospitality to cultivate a digital-cultural landmark defining Z世代 lifestyles," stated the project lead. By synergizing cutting-edge tech with spatial aesthetics, Wanfei Hotel reinvents business travel through "digital IP + smart interaction," forging an avant-garde lifestyle nexus that bridges virtual and physical realms for urban elites.
